Experiential Marketing: Secrets, Strategies, and Success Stories from the World?s Greatest Brands: Secrets, Strategies, and Success Stories from the World's Greatest Brands


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The most researched, documented, and comprehensive manifesto on "Experiential Marketing" As consumers take control over what, when, why and how they buy products and services, brands face the complete breakdown and utter failure of marketing strategies designed more than a half-century ago. To connect with a new generation of customers, businesses must embrace and deploy a new marketing mix powered by a new discipline--experiences. Experiential marketing--the use of live, face-to-face engagement to connect with audiences, create relationships, and drive brand affinity--has become the fastest-g...